Velàlia

The decision

Let the identity organise the content instead of decorating it. The two tasting menus are not called “short” and “long”: they are called Garbí and Mestral, the two local winds. The compass rose on each card points at that wind’s real bearing, and the field of air in each section blows the same way. The bearings all come from one file, so the needle and the name cannot drift apart.

The motion comes from there too. Nothing appears “upwards”, the way it does on every scrolling site: everything enters from the side, slightly rotated, pushed. Headlines do not fade in — they unfurl left to right, like a sail being let out.

The menu is written as text, with allergens spelled out rather than drawn as icons: an allergen icon is a language almost nobody speaks, and it depends on knowing that the drawing is an ear of wheat. And the booking form is ours: no widget, no cookies, no consent banner.

The outcome

Thirteen pages in three languages with translated routes: in English the menu lives at /en/the-menus, not /en/la-carta. It costs one lookup table, and it is the difference between a translated site and a site in three languages.

Twenty-one menu courses with their photograph and their allergens in all three languages. Light and dark mode. And the menu cannot be published with a misspelled allergen: the schema fails at build time and the site does not ship.